photo courtesy of Dough
The collapse of Crumbs Bake Shop signified the cupcake craze may have ended. Not that the love of cupcakes is gone but that the never ending buzz over cupcakes may be over for now…until someone makes some kind of hybrid cupcake.
New Yorkers have stopped waiting in long lines for cupcakes and are now sugar-hungry for the doughnut. It’s almost three years later and a line still forms as early as 4am outside Dominique Ansel Bakery for the Cronut. In October 2014, Dough opened it’s second location in the Flatiron District and found lines around the block during the week of the grand opening.
Do you remember those Dunkin’ Donuts commercials from the 1980s? “It’s time to make the doughnuts.” When you think of doughnuts, you usual think of breakfast or a quick snack during the day. But lately doughnuts have moved beyond breakfast…all the way to dessert!
Dunkin Donuts and the once popular Krispy Kreme used to be the only bakeries around that had a doughnuts-only menu all day. Well at least until Dunkin Donuts started serving breakfast sandwiches. There’s still one growingly popular doughnut baker that has a doughnuts-only menu, the Doughnut Plant. Yes, doughnuts from sunrise to sunset. I was having lunch with my sister in the Lower East Side and decided to go check out this infamous baker. It was 2:00 p.m. so I was a little baffled when I finally found the bakery and there was a line out the door! Well, since then they’ve expanded to a second store in Chelsea and yes, at times the line is out the door there too.
I have to admit I prefer the cake doughnuts to the yeast doughnuts at the Doughnut Plant – though the yeast is highly favorable amongst the regular patrons. It’s easy to see why this doughnut spot is so popular. The menu is very creative with flavors like: chocolate chip, salted peanut, pistachio, blackout, tres leches, peanut butter glaze/blackberry jelly and that’s only a few. One thing that I do admire is that the menu is constantly changing – several flavors are seasonal. So when you think you’ve tried them all, no you haven’t. These doughnuts are not only rich, but they’re quite addictive. I’ve seen long lines at the Doughnut Plant at 5:00 p.m.!