The collapse of Crumbs Bake Shop signified the cupcake craze may have ended. Not that the love of cupcakes is gone but that the never ending buzz over cupcakes may be over for now…until someone makes some kind of hybrid cupcake.
New Yorkers have stopped waiting in long lines for cupcakes and are now sugar-hungry for the doughnut. It’s almost three years later and a line still forms as early as 4am outside Dominique Ansel Bakery for the Cronut. In October 2014, Dough opened it’s second location in the Flatiron District and found lines around the block during the week of the grand opening.